Innovation in India and China How to Create Value from Emerging Markets

he Centre for India & Global Business is proud to partner with the Marketing Science Institute (MSI) and Blood Orange Media to host a seminar that explores the rise of India and China as both fast-growing global markets and world-class sources of innovation.

Even as the world sinks into a global recession, the Indian and Chinese economies are expected to continue to grow, on the strength of their vast domestic markets. But many Western companies struggle to devise the right business model(s) and marketing strategies that can help them penetrate and succeed in both giant Asian markets. This conference will explore the best practices for innovating and winning in the Indian and Chinese markets, as well as discuss how the globalization of Indian and Chinese firms are reshaping entire industries - from manufacturing to retail to film and art.